General Manager · Brand & Commercial Leader

Strategy. Sales.Growth.

10+ years leading brands, teams, and revenue — from P&L ownership and portfolio strategy to hands-on AI & SaaS sales, GTM execution, and commercial growth.

About

General Management, End to End

As a General Manager, I own the full picture — strategy, P&L, teams, and execution — translating complex market intelligence into brand and commercial decisions that move the business forward.

My foundation is brand and product leadership: building portfolios, launching innovations, and managing multi-market businesses across home, care, pet, and sports nutrition. Alongside that, I've operated hands-on in AI & SaaS sales — owning GTM, prospecting, and closing high-ticket deals.

My passion for AI and prompt engineering drives continuous experimentation, letting me build custom tools and automation that accelerate both strategic and commercial outcomes.

10+
Years of Experience
500+
Products Managed
17
Brands Led
Core Strengths

What I Bring to the Table

Strategic Vision

Transforming market insights into actionable brand strategies that drive measurable growth.

AI-Powered Innovation

Architecting proprietary tools that automate research and decode consumer behavior at scale.

Portfolio Leadership

Managing complex multi-brand ecosystems with precision and consistent performance.

Data-Driven Growth

Leveraging analytics and sentiment intelligence to maximize market share and revenue.

Commercial & Sales Leadership

Building lasting client relationships in AI & SaaS — from first contact to closed deal, with a consultative, value-first approach and full P&L accountability.

GTM Strategy & Market Expansion

Designing and executing go-to-market plans that open new markets, generate qualified pipeline, and convert prospects into long-term partners.

Case Studies

Strategic Impact in Action

Innovation

Featured Tools

AI-Powered Platform

ReviewIQ

A proprietary AI platform I architected that automates deep-market research, synthesizing unstructured data into actionable intelligence. SWOT/PESTEL reports, sentiment analysis, and competitive benchmarking to identify opportunities and drive product performance.

Market ResearchSentiment AnalysisCompetitive IntelligenceNPD Insights
Optimization Tool

ListingIQ

A smart tool designed to help Amazon sellers optimize their product listings in real-time. Upload your product details, including images, titles, and bullet points, and receive an AI-powered analysis of your listing's CTR and CVR. Get actionable recommendations to improve performance and maximize conversions.

CTR AnalysisCVR OptimizationReal-Time InsightsPerformance Boost
Strategic Intelligence

COSMO Optimizer

An AI-powered tool to optimize your Amazon listings by analyzing competitor strategies and leveraging common sense insights from Rufus. Strategic intelligence meets practical optimization for maximum marketplace performance.

Competitor AnalysisRufus InsightsAI StrategyListing Optimization
Calendar Intelligence

Amazon Event Calendar

An intelligent calendar that tracks seasonality and events across Amazon marketplaces to help you optimize your product listings. Stay ahead of seasonal trends and marketplace opportunities with data-driven timing strategies.

Seasonality TrackingEvent IntelligenceMarket TimingStrategic Planning
Expertise

Areas of Mastery

General ManagementP&L OwnershipOperational LeadershipTeam LeadershipBrand StrategyConsumer IntelligenceProduct DevelopmentMarket ResearchCreative DirectionPerformance AnalyticsAI & AutomationNeuromarketingGTM StrategySaaS SalesAccount ManagementClient AcquisitionPipeline DevelopmentRevenue GrowthHigh-Ticket SalesBDMSDROutbound Prospecting
Global Markets
US & EU Focus
Languages
Italian • English • Swedish
Categories
Home • Care • Pet • Sports
How I Can Help

Two Hats. One Goal: Growth.

Brand Strategy & Product Leadership

For brands & companies

  • Portfolio strategy & brand architecture
  • Consumer intelligence & AI-powered market research
  • New product development from concept to shelf
  • Multi-market go-to-market execution
  • Amazon & e-commerce performance optimization

AI & SaaS Sales · Account Management

For AI & SaaS companies

  • End-to-end GTM strategy design & execution
  • Cold & warm calling — from first touch to booked meeting
  • Multi-channel outbound prospecting & pipeline generation
  • High-ticket consultative selling & complex deal closing
  • Account growth, retention & upsell
  • Partnership development across US & EU markets
Let's Connect

Ready to Build Something Great?

Whether you need a General Manager to lead a business end-to-end, strategic brand leadership, or hands-on AI & SaaS sales execution — let's explore how we can build something great together.

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